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Noor Fathima Warsia

A veteran journalist in the marketing, media and advertising fraternity, Noor Fathima Warsia is the Group Editor at BW Businessworld. Apart from the advertising and marketing reportage, she contributes to corporate coverage, startups, media and other domains for the business brand. She took on the role of BW Businessworld’s APAC brand Digital Market Asia as Group Editor – APAC in May 2013. Prior to this, Noor was the Executive Editor of the exchange4media Group in India. A journalist-first, she brings over 17 years of experience of reporting on the business of marketing, having focussed on trends and developments that define the new India’s business landscape.

Latest Articles By Noor Fathima Warsia

Growing With India

Noor Fathima Warsia

Mahindra Logistics is among the group’s ‘growth gems’ that are expected to become billion-dollar businesses in 3-5 years, a target that it believes it is ‘uniquely positioned to achieve’

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The Nxt Of Everything

Noor Fathima Warsia

Among Mahindra Group’s specifically identified ‘core businesses’, Tech Mahindra’s focus continues to be on new-age technologies such as Cloud, 5G, AI, data and analytics and Blockchain, which the company’s MD & CEO, CP Gurnani, believes have enabled consistent and significant growth. Gurnani discusses this and more in this interview with BW Businessworld’s Group

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M&M: Pride And Purpose

Noor Fathima Warsia

At 75, the $15.6 billion Mahindra Group has embarked on a strategy that while being ruthless in its demand and discipline is in sync with a future where purpose, made in India and value take precedence

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We Are Not A Quarter-To-Quarter Co: Kavinder Singh, MD & CEO, Mahindra Holidays & Resorts India

Noor Fathima Warsia

Mahindra Holidays & Resorts puts the word ‘long-term’ at the very centre of its business model. Driven by membership concepts and focused on family vacations, this was among the businesses that managed to hold its own despite the pandemic’s harsh hit on hospitality. Kavinder Singh, Managing Director & CEO, Mahindra Holidays & Resorts India speaks to Noor Fathima Warsia on the company’s roadmap.

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Real Estate Is Waiting To Be Disrupted

Noor Fathima Warsia

Mahindra Lifespace is among the businesses in the group that recorded losses in the past couple of years. The cautious approach at the time eventually transformed into a focused strategy on markets, project turnaround time and specific areas that the company wants to play in. In this chat with BW Businessworld’s Noor Fathima Warsia, Arvind Subramanian, Managing Director & CEO, Mahindra Lifespace Developers, explains how this has now created momentum for the company that is pushing it forward. Excerpts:

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Makeover With A Phygital Model

Noor Fathima Warsia

Mahindra & Mahindra Financial Services is at the heart of rural India meeting different financial needs over the last 25 years. The company is pushing this proposition forward by investing in data science and digital to diversify its products

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Critical Consolidation

Noor Fathima Warsia

Some of the more difficult decisions that Mahindra & Mahindra took were in its farm and auto business, which also is the proverbial jewel in its crown. These two divisions have adopted a bold and focused strategy to shape its future play

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M&E Special: Holding Its Own

Noor Fathima Warsia

At a time when digital and OTT became game changers, TV in India continued to grow in viewership numbers. Revenue had registered a sharp decline but has begun to recover

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M&E Special: To Hell & Back

Noor Fathima Warsia

The Indian M&E sector faced serious setback in 2020, bracing for a drop of nearly 20 per cent in 2021. On the back of digital, OTT, gaming, TV & even print, though, it is expected to rise back by FY22

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Facebook Brings Its A-Game To India

Noor Fathima Warsia

Partnerships will continue to play an important role in Facebook’s India game plan

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