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Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.

Latest Articles By Soumya Sehgal

Lime & Lemony At

Soumya Sehgal

As it marks its 50th anniversary, Limca has evolved from the traditional ‘lime and lemony’ drink to a beverage that provides full-body rejuvenation and energy, says Arnab Roy, Vice President, Marketing, Coca-Cola India and South West Asia in a conversation with BW Businessworld’s Soumya Sehgal. Excerpts:

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Do Businesses Need A Chief Time Officer?

Soumya Sehgal

Time being the omnipresent limitation, is it crucial to optimise it too?

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ICC T20 World Cup's 70% TV Ad Inventory Sold

Soumya Sehgal

Star Sports is charging Rs 14-15 lakh for a 10-second ad spot.

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Present-Day Contours Of The D2C Model

Soumya Sehgal

Eminent leaders from the consumer products industry deliberate on how the Direct-to-Consumer model is politely bidding farewell to the middlemen and cementing itself in the ecommerce space

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Journalist, Former MP Chandan Mitra Passes Away

Soumya Sehgal

He was nominated as a member of the Rajya Sabha during August 2003 to August 2009. He was elected to another term in the Rajya Sabha, as a Bharatiya Janata Party MP from Madhya Pradesh, in June 2010

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Facebook, Instagram Compliance Report: 36.1M Content Actioned

Soumya Sehgal

This data has been evaluated from the June 16-July 31, 2021 period

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How Has D2C Market Uncoiled Post-Pandemic

Soumya Sehgal

The D2C players are enjoying a favourable and dominant position, despite numerous obstacles, agree experts

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“Brands Must Solve”: Christian Sarkar

Soumya Sehgal

Times have changed. In the past, a company could selectively choose the issues it wanted to engage in. This is no more the case, as per Christian Sarkar, co-author of Brand Activism (with Philip Kotler), and co-founder of Wicked 7 Project and Regenerative Marketing Institute

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Zooming In The D2c Market In India

Soumya Sehgal

The pandemic having placed it firmly in the high growth trajectory, the D2C segment could become a $100 billion addressable market by 2025

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52% Millennials Are Environment Conscious: Godrej Study

Soumya Sehgal

The Vice President and Head Corporate Brand and Communications Godrej Industries and Associate Companies, Sujit Patil reveals key paradigm shifts in consumer behaviour post pandemic, through the brand's recent research

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