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Latest Articles in Marketing World

Lime & Lemony At

As it marks its 50th anniversary, Limca has evolved from the traditional ‘lime and lemony’ drink to a beverage that provides full-body rejuvenation and energy, says Arnab Roy, Vice President, Marketing, Coca-Cola India and South West Asia in a conversation with BW Businessworld’s Soumya Sehgal. Excerpts:

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‘Market Intelligence’ - A Governance Marker

A good market intelligence service provider would collate various data sources, use Analytics tools & techniques to process the information and to make sense of it for the benefit of the client.

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Types Of Explainer Videos That You Can Add To Your Marketing Arsenal

Videos in marketing have a proven success due to their characteristics of breaking down complex ideas that are easier to comprehend for the viewers.

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Attributes of your Personal Brand

Your persona, Brand You, will define how you will be perceived by your audience and in the rest of your world.

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Bus Stands: New Vista Unfolds For Rural Marketing

Bus Stands offer a 360 degree experiential marketing experience for the brands as in a single location the brands can communicate, create awareness and engage with customers. After the audio messages on the PIS (at the bus stand), the brands could entice the customers to visit its booth or a stall at the same bus stand, give a product demo, engage with the customers with offers and enhance their product experience.

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Agencies To Aim Big In 2021

Impact of remote working, heightened relevance of digital, deeper integration of technology and bringing businesses back to normalcy are some of the key areas that will take center stage in 2021 for ad/media agencies

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All Eyes on Advertising Watchdog Amidst 'Purity' Claims & Counter-Claims over Honey

The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment

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Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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Brand Conversations: Nostalgia Marketing Now for Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable:

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Jio Dhan Dhana Dhan campaign features Ranveer Singh, Deepika Padukone

The objective behind the conceptualization of the campaign was to introduce Jio Fiber in the market and shed light on how Jio Fiber has made life convenient for everyone.

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Grant Thornton Bharat Launches Digital Transformation Arm DGTL

The new entity will help companies reimagine their digital future organisation and operating model, using emerging tech including intelligent automation, advanced data and information services, AR/VR, IoT, apart from integrating future skills.

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TRP Scam or a Cancer Called “Greed”

This social cancer called “Greed” is what we need to be very careful about. It is infectious and grows on you without you realizing.

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Byju Tops On Recall In IPL Ads; Dhoni & Virat Most Recalled Celebrities

Byju’s was the most spontaneously recalled brand on the IPL last weekend; its celebrity endorser Shahrukh Khan though trailed behind other celebrities who were more visible, hence more recalled. Dream 11 was at No. 2 with multiple endorsers.

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Pomelo Digital wins Dr. Morepen’s digital mandate

Dr. Morepen will continue to add products, that have been designed using a combination of nature and science, bringing together the best natural ingredients with the latest scientific and pharmaceutical knowledge.

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