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Latest Articles in Sports

MS Dhoni Back In Team As Mentor For T20 World Cup

The Board of Control for Cricket in India (BCCI) was slated to unveil India's roster for the T20 World Cup, which begins on October 17 in the United Arab Emirates, The surprise selections and omissions were expected to dominate the news on Wednesday. The former India captain took centre stage as team secretary Jay Shah announced MS Dhoni's candidature as a World Cup adviser.

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Gold Medalist Neeraj Chopra Increases His Endorsement Fees By 10 Times

Javelin throw gold medalist Neeraj Chopra was earning an annual income of 15-25 lakhs before the Olympics but after returning from the Olympics Neeraj has increased his endorsement fees over 10 times.

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Indian Hockey Team Brought Bronze Medal Tokyo Olympic 2020

The Indian hockey group kept its spirits high regardless of the odds of COVID-19 as well as winning the historic bronze medal at the Tokyo Olympics is only the beginning of a new era, claimed young performer Dilpreet Singh on Wednesday.

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ICC T20 World Cup's 70% TV Ad Inventory Sold

Star Sports is charging Rs 14-15 lakh for a 10-second ad spot.

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Praveen Kumar Clinches Silver In Men's T64 High Jump In Paralympics

The 18-year-old Kumar, competing in his debut Paralympics, set a new Asian record with a 2.07m jump to finish behind Great Britain''s Jonathan Broom-Edwards, who notched up his season's best of 2.10m for the gold.

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Paralympics Taekwondo Player Aruna Tanwar Withdraws, Cites Injury

Aruna Tanwar was said to sign off her name from the repechage round of paralympic women Taekwondo under the category of k44-49 kg due to a saviour injury.

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India’s Prachi Yadav In Semi-Final Of Canoe Sprint

India’s Prachi Yadav with her extreme efforts managed to reach the semifinal in the canoe sprint event in women's Va'a single 200m at the Tokyo Paralympics.

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Indian Shooter Avani Lekhara achieved gold in Tokyo Olympics.

After shining bright in the Tokyo Olympics, now Indian Shooter Avani Lekhara scripted history, on Monday, as she became the first Indian woman to register gold at the Paralympics in the R-2 women’s 10m Air Rifle standing SH1.

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Exports From Indian Sports Goods Industry Can Reach $500 Million Mark: Exim Bank Study

The report opined that the Government of India’s focus on Atmanirbhar Bharat and the untapped potential in the sports goods sector can help India achieve the milestone of $500 million

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Olympic Focused Moment Marketing Gimmicks Under Scanner

While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; may take the legal route

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Should Gaming Firms Invest Again This IPL?

Fantasy sports experts discuss what IPL’s comeback will bring to the table for the fraternity, shares their expectations along with execution & contingency plans

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What Makes IPL The Most Sought-After Property For Marketers?

An unmatched reach, co-viewing nature, high attention quality, clutter-free ad environment and unrivalled ratings, make IPL the ultimate winner on TV

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IPL & FMCG Brands- The Winning Duo

Shout out to all FMCG brands advertising in IPL and leveraging the best of its benefits. We are loving the mutual adulation

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Why Do Marketers Love IPL On TV?

An enriching communal experience, unmatched opportunity and creating fans for life- that’s the power of marketing during IPL on TV today

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ISL 7: NorthEast United defended really well, says Kerala Blasters coach

ISL 7: NorthEast United defended really well, says Kerala Blasters coach

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